Definition Of Millennial Demographic
Millennials make up nearly a quarter of the total u s.
Definition of millennial demographic. But of particular interest are the statistics made available regarding the demographics of this oh so coveted generation described as diverse. The term millennials is usually considered to apply to individuals who reached adulthood around the turn of the 21st century. Millennials also known as generation y or the net generation are the demographic cohort that directly follows generation x. Millennials have surpassed baby boomers as the nation s largest living adult generation according to population estimates from the u s.
In the following post we ll define what a millennial is outline the four characteristics unique to the millennial generation and provide tips for successfully. As of july 1 2019 the latest date for which population estimates are available millennials whom we define as ages 23 to 38 in 2019 numbered 72 1 million and boomers ages 55 to 73 numbered 71 6 million. Here are 30 millennial demographics you need based on research from nielsen. The millennial generation over 75 million strong is america s largest eclipsing the current size of the postwar baby boom generation.
In the united states especially millennials persons born in the 1980s or 90s a group that had been particularly hard hit by the recession. In its report download page nielsen covers a lot of ground from online to offline habits structuring its analysis around some myth busting findings. The precise delineation varies from one source to another. It s chock full of data millennial demographics are different.
Let s begin by comparing its size over the population. Global millennial spending power is expected to grow to 3 3 trillion this year meaning generation y or millennials is an essential demographic for brands of all types to reach. A millennial is the demographic cohort following generation x and preceding generation z. 14 of millennials are first generation.
The term echo boomers often relates to millennials because they are the offspring of baby boomers. Millennials also known as generation y or simply gen y are the demographic cohort following generation x and preceding generation z researchers and popular media use the early 1980s as starting birth years and the mid 1990s to early 2000s as ending birth years with 1981 to 1996 a widely accepted defining range for the generation. Polls conducted during 2010 18 found that a slight majority of millennials held a positive view of socialism and that support for socialism had increased in every age. Therefore millennials are now aged between 22 and 37 years old.
Other articles where millennials is discussed. In this article we try to identify the main features that define the millennial generation and the reasons why this generation differs from previous ones. Globally the millennial generation is a larger cohort than previous. Recently comscore issued a report about millennials and now it s nielsen s turn.
Also check out 2015 us teen social media. Millennials have diverse backgrounds and life experiences.